TEACH YOURSELF TO SEW BRAND Launch

Helped to launch a new sewing brand for a beginner audience. Threads magazine caters to an advanced audience and we looked for a way to bring new sewers into the Threads family. Originally conceived as an online encyclopedia of sewing technique videos, Teach Yourself to Sew took on a life of its own and became a best-selling DVD series and the cornerstone of the Threads Insider membership.