professional experience
Sr. Product Director, Monitoring
SimpliSafe (Boston, MA) 2022 - Present
Leading the vision for SimpliSafe's next generation professional monitoring products and experiences including those in market and also incubating for the future. Balancing business requirements across consumer-facing features and operational experiences for our internal monitoring specialists.
Launched new live guard protection service enabling our internal monitoring specialists to interact with customers or intruders by speaking through the new Smart Alarm Camera.
Co-lead for Prism ERG supporting SimpliSafe's LGBTQIA2S+ community.
Founder, Coach, and Mentor
Chaos Career Coaching (Boston, MA) 2021-Present
Helping professionals manage the chaos of their careers through coaching by exploring challenges and opportunities to reach their goals.
Coach and Mentor
Self-employed, 2016-Present
Over 16 years coaching, mentoring, and managing professionals in a variety of industries to support them in building their careers.
Consumer Product Director
Drizly (Boston, MA) 2021–2022
Own the consumer product strategy and prioritization for the world’s largest alcohol marketplace; acquired by Uber in 2021.
Manage product team delivering personalized and frictionless consumer experiences to increase value and loyalty.
Transitioning from monolithic architecture to microservices.
Leading integration efforts between UberEats alcohol and Drizly.
Associate Product Director, Content Platforms
Wayfair (Boston, MA) 2020–2021
Launched scalable technology solutions to enable Wayfair to dynamically build and test world-class customer experiences.
Increased the efficiency of our self-service content management tools, developing a reusable content architecture to drive down engineering OpEx, and building testing tools to more quickly iterate customer experiences using multi-armed bandits and A/B testing.
Managed, mentored, and coached a growing cross-functional team of 15 product managers, engineers and experience designers.
Associate Product Director, Landing Experiences
Wayfair (Boston, MA) 2019–2020
Launched scalable technology solutions to deliver outstanding experiences for new and returning customers while increasing return on ad spend.
Led marketing, engineering, experience design, and analytics teams to optimize customer landing experiences.
Managed a product team of two.
With a deeper focus on reducing OpEx and platforming solutions across Wayfair, a new Content Platforms team was created to extend the tools developed by the Landing Experiences Team to build and test web pages more efficiently.
Group Product Manager, App Experiences
Bose Corporation (Boston, MA) 2018–2019
Defined and executed on the software feature roadmap and prioritization across wearable and home speaker product lines. Managed product strategy and development for all Consumer Electronics mobile applications (Bose Connect, Bose SoundTouch, and Bose Music).
Managed and mentored a team of seven product managers developing software features for wearables, home speakers, data insights, and in-app communications.
Drove customer engagement through the development of an integrated communications platform and unified account management system.
Enabled partner experience integrations for music services and other strategic partners like Tile®.
Senior Product Manager, Software
Bose Corporation (Framingham, MA) 2017–2018
Worked closely with design, engineering, and partnerships teams to drive new product experiences from inception through specification to successful launch.
Responsible for launching and iterating Bose software experiences for Bluetooth speaker and headphone market supporting 13 products.
Developed compelling and differentiated app experiences in the Bose Connect mobile application for iOS & Android.
Product Manager, Business Engagement
TripAdvisor (Needham, MA) 2015–2017
Began working on the Partnerships Team managing content syndication for search partners and supporting the industry marketing team in a variety of functions. Transitioned in 2016 to a key role on the Owner Experience Team leading photo management projects across TripAdvisor.
Managed iterative Drupal development of Insights marketing hub including responsive redesign of homepage and navigation.
Redefined the photo experience for hospitality owners including adjusting photo-display logic across TripAdvisor and launching features for mobile web.
Drove content syndication partnerships with Bing, Yahoo and American Express through API and XML feed development.
Promoted TripAdvisor through multiple channels via Travelers’ Choice and Certificate of Excellence awards, stickers and other placements.
Product Manager / Product Lead (2012-2015)
The Taunton Press (Newtown, CT), 2006–2015
Joined in 2006 as a Web Production Assistant and was promoted rapidly to Web Producer, and later Senior Web Producer, for the Threads franchise. Ended a 9-year tenure as the Product Lead for all digital products under the Threads and Fine Cooking franchises while managing a team of 5 content producers.
Redesigned ThreadsMagazine.com, migrating content from HTML to a custom PHP-based CMS and adding a membership subscription (+$350k).
Developed a fully responsive website for FineCooking.com including simplified UX, SEO considerations and content optimization.
Supported direct advertising strategy in response to RFPs through product development and social media growth (+1M followers).
Managed day-to-day operations for ThreadsMagazine.com and CraftStylish.com (2009 Webby Award Honoree) including content creation, editorial calendars, newsletters and advertiser-supported initiatives.
results
Defining app strategy for 10M monthly unique users across three mobile apps for both iOS and Android.
Grew app rating 2.8 to 4.8 for Bose Connect users
Launched Uber One membership program on Drizly; estimated $20M Gross Booking
Led transition from print to digital publishing increasing revenue $550k
Launched website in support of Emmy®-nominated television program, Moveable Feast with Fine Cooking (PBS) $400k in advertising revenue
Produced, directed, and shot video content driving $500k in revenue and launched new Teach Yourself to Sew brand appealing to a new audience
leadership
Initiated quarterly ‘Beers & Careers’ coaching conversations with direct reports
Drove efforts to expand DEIB in recruiting and hiring as LGBTQIA+ ERG leader at Bose, Drizly, and SimpliSafe
Led cross-team collaboration through stakeholder outreach and communication
Founded Chaos Career Coaching helping over 80 people find success in their careers
Training for ILM Level 7 Executive Coaching and Mentoring Certification
education
Master of Business Administration, 2022 (4.0/4.0)
Focus: Marketing
Phi Beta Phi & Beta Gamma Sigma
University of Massachusetts, Amherst
Master of Science, 2006 (3.75/4.0)
Major: Interactive Communications
Quinnipiac University
Bachelor of Arts, 2004, magna cum laude (3.66/4.0)
Major: Communications, Media Production
Minor: Computer Information Systems
Quinnipiac University