FineCooking.tv Launch

Acted as project manager for development of FineCooking.tv in support of new public television program, Moveable Feast with Fine Cooking.

The goal for this new opportunity was to increase brand awareness and drive print circulation by converting television viewers into Fine Cooking magazine subscribers.

My responsibilities included developing a television landing page and branded content in accordance with public television regulations, while remaining true to the Fine Cooking editorial voice.  Continuing to iterate in the spirit of agile development in response to key metrics.

Promotion and reviews have led to 96% carriage of Season 1 across top 50 public television stations, and an increase of Fine Cooking Facebook followers to over 100k.

Launched August 2013