Victoria Brenneman
VP of Product. CuLTURE builder. Career coach.
I've spent 19 years building products people actually use — scaling platforms, launching hardware, growing subscription businesses, and leading teams through the messy in-between. At Bose, Wayfair, Drizly, and SimpliSafe I learned that the best product work happens when the people doing it know where they're going.
That belief started showing up in the hallways, over coffee, and eventually in quarterly Beers & Careers conversations with my team — beers optional, honest career talk required. Those conversations turned into a coaching practice. Now I do both.
Where I've built
SimpliSafe
Uber / Drizly
Wayfair
Bose
TripAdvisor
Taunton Press
Consumer tech, e-commerce, hardware, media. B2C and B2B. Startups through enterprise. Across all of it, the core challenge has been the same: figuring out what to do next when there's no clear map.
Results
10M
Monthly active users
$400M
ARR — subscription & services
$20M
ARR — Active Guard, year one
2.8→4.8
App store rating
100+
People coached
Experience
2022 — Present
Boston, MA
VP, Product
SimpliSafe
Lead vision, strategy, and execution for SimpliSafe's monitoring business, mobile platform, and AI-enabled safety products. Drive subscriber activation, ARPU expansion, and service profitability across a team of 15 serving 2M+ customers. Launched Live Guard and Active Guard Outdoor Protection — a proactive AI-powered deterrence service.
2021 — 2022
Boston, MA
Consumer Product Director
Drizly (an Uber company)
Owned consumer product strategy for the world's largest alcohol marketplace across $400M+ Gross Booking. Led personalization and frictionless experience initiatives while managing post-acquisition integrations between UberEats Alcohol and Drizly. Launched Uber One membership program, driving $20M ARR.
2019 — 2021
Boston, MA
Associate Product Director, Content Platforms
Wayfair
Built scalable content platforms enabling teams to launch, test, and optimize customer experiences for 26M+ customers. Developed reusable content architecture to reduce engineering OpEx and introduced multi-armed bandit and A/B testing tools to accelerate iteration velocity.
2017 — 2019
Boston, MA
Group Product Manager, Mobile Apps
Bose Corporation
Led product strategy across Bose's consumer electronics mobile apps supporting 10M monthly active users across iOS and Android. Grew app store rating from 2.8 to 4.8. Delivered integrations with Spotify, Google Assistant, Amazon Alexa, and Tile, and managed a team of seven PMs across wearables, home speakers, and data platforms.
2015 — 2017
Needham, MA
Product Manager, Business Engagement
TripAdvisor
Drove business growth for hospitality owners through scalable self-service tools, content syndication partnerships with Bing and Yahoo, and owner experience improvements reaching 1B brand impressions. Redesigned the Insights marketing hub navigation and homepage.
2006 — 2015
Newtown, CT
Product Lead
The Taunton Press
Nine-year tenure growing from Web Production Assistant to Product Lead across Threads and Fine Cooking digital franchises. Produced and directed instructional video series driving $500k in revenue and earning an Emmy®-nominated television program. The problem-solving instincts built behind the camera became the foundation for a product career.
Education
MBA, Marketing
University of Massachusetts, Amherst
BA & MS, Communications
Quinnipiac University